VAYNERMEDIA New York 2021 - 2024
SVP, Director of Integrated Production

Clients: Pepsico, Chase, Budweiser, Planters, Comcast, Ford, Wingstop, Duracell, Frito Lay, Diageo, Bose, P&G brands - Gillette & Olay, Fanatics, St. Jude Children’s Hospital, DraftKings, Kimberly Clark, Reckitt Benckiser, Jimmy Johns, Scotts-Miracle Gro

  • Led production across all Vayner US offices, collaborating with EMEA and LATAM teams, and serving as a member of the Global VaynerX leadership team.

  • Partnered closely with the agency’s creative leaders to maintain high executional standards and craft, while ensuring client budget & timing goals were met.

  • Managed over $17M in global production dollars for a wide range of client projects, from high profile Super Bowl commercials and celebrity-driven campaigns, to culturally-relevant social-first content creation, with budgets ranging from $20k to $5M+.

  • Collaborated closely with Vayner's in-house production arm to develop a profitable, agile, production solution for clients and projects of all shapes and sizes.

  • Hired, managed, mentored and trained a diverse and inclusive integrated production team of 14 across all disciplines, including TV, online, social video & still content, experiential, activations, online trailers and music videos, social and earned engagements, television, audio, print, guerilla & out of home.

  • Partnered with C-suite leadership to define departmental operational and financial goals, restructuring the department in order to optimize resource efficiencies.

  • Established and implemented efficient production best practices and integrated workflow processes to optimize agency resources, resulting in significant cost savings.

  • Educated the agency on best practices and streamline producer resourcing process

TBWA\CHIAT\DAY, EP+CO, ARTS & LETTERS 2020 - 2021
Executive Producer - Freelance

Clients: Google, Abbott Technologies

ROKKAN New York     2018 - 2020
SVP, Head of Integrated Production

Clients: Cadillac, Warner Brothers, Hallmark, William Grant & Sons, Samsung, Verizon, OXO, Altria, Nestle, REI, Nivea, Venetian Hotel, Mikimoto, Memorial Hermann Hospital

  • Served as the agency's first Head of Production, establishing and defining integrated content production at Rokkan and acting as an agency leader to develop and maintain executive level relationships with key clients and partners

  • Managed an integrated production team of 7, delivering high-quality work with discipline experts across all crafts and mediums including: television, video, radio, print, OOH, catalog, social, experiential and activations.

  • Actively participated in the ROKKAN NY leadership team and collaborated with leads to develop staffing plans, scopes of work and project goals for new business pitches and client negotiations.

  • Built agile, social content capabilities through a bespoke internal studio, hiring and managing freelance talent, including shooters, editors, and animators, to deliver "always-on" content for socially-driven clients.


SAATCHI & SAATCHI New York 2007 - 2018
VP, Executive Producer

Clients: MillerCoors, Chase, P&G brands - Tide, Head & Shoulders and Luvs; USAA, Lenovo, JCPenney, General Mills brands - Cheerios, Fiber One, Progresso, Green Giant, Wheaties, Pillsbury and Fruit Gushers, Tecate Beer, Coordown (Down Syndrome) and Mended Little Hearts Pro Bono Efforts

  • Executive Producer and Production Lead on key agency accounts including Miller Lite, USAA, Lenovo, and Yoplait.

  • Established strong relationships with top-tier directors, editors, production and post companies, negotiating maximum efficiencies for clients and ensuring seamless project management integration aligned with client/brand vision.

  • Oversaw all logistics for domestic and international shoots, managing resource allocation, budget, and contract negotiations while safeguarding creative vision in locations throughout North and South America, Europe, South Africa and more.

  • Partnered closely with Creative Directors to develop and execute a wide variety of creative styles from emotional and comedic storytelling to documentary and visual effects/design driven work.

  • Produced integrated campaigns, including broadcast commercials, long-form film content, and interactive digital work, while mentoring junior producers and securing collaboration with leading directors and production companies.

  • Led collaboration across disciplines to execute complex, multi-faceted productions from concept approval to final delivery, overseeing both small, budget-challenged projects and large-scale productions.

  • Regularly invited to judge advertising production award shows and participate in industry panels.

PUBLICIS New York
VP, Executive Producer                                                           

Clients: Heineken, UBS Financial, Whirlpool, MTV, Amstel Light, NyQuil

DEUTSCH New York     
Senior Producer

Clients: Monster, IKEA, Snapple, Verizon, Luxottica, Tylenol, Pier 1 and Pfizer

GREY New York
Producer                                                                

Clients: P&G, Canon, Panasonic, Red Lobster, Barilla Pasta, Hasbro, Kraft

HONORS & AWARDS

  • Cannes, D&AD, CLIO, AICP, Effie, Drum Awards, Andy, ADDY, Communication Arts, Archive, Adweek, AdAge/Creativity, Shoot Top Spots

  • AICP Show Judge

PROFESSIONAL DEVELOPMENT

  • International Radio & Television Society, New York, NY

    • Foundation Board Member | Summer Fellowship Program Chairperson & Speaker | Mock Interviewer | Application Judge

  • Cannes Film Festival, Cannes, FRANCE

  • SXSW Interactive Conference, Austin, TX

  • Sundance Film Festival, Park City, UT

EDUCATION

Miami University, Oxford, OH

Bachelor of Science in Mass Communication, Magna Cum Laude